On Saturday 26th September we inaugurated our new store in the heart of our city, the new Vittoria Fine Perfumery in Corso Umberto I, 88, where for a few days now the offices of our online shop have also been present. A challenging move for a new, larger Fine Perfumery. We look forward to seeing you to learn about all the news and for a fascinating journey into the world of niche fragrances and beauty!
We have studied everything in the smallest details and organized the spaces to give all our customers a 360-degree olfactory and beauty experience. This new store represents the fusion of the previous stores in Via Duca degli Abruzzi and the Fine Perfumery in Corso Umberto n.47.
A new location with a large space and a new brand. Finally here is the most famous make-up brand in the world: Bobbi Brown . The philosophy of this brand is based on natural beauty. In fact, make-up should not distort faces, but bring out who we are and our naturalness. Today there is a lot of talk about diversity and inclusiveness but Bobbi Brown has been a pioneer, since the birth of the brand, in bringing forward the value of individual beauty, to be highlighted in its unique and unrepeatable characteristics, without distorting but rather enhancing the natural beauty of each of us, in the name of female empowerment. After all, what we all dream of is feeling good in our own shoes, looking in the mirror at the best version of ourselves.
360-degree olfactory experience
Every corner of the new Fine Perfumery is dedicated to a niche perfumery brand, such as Kilian Paris and Frederic Malle that we see immediately at the back as soon as we enter. For Kilian, behind every perfume, there is a story to discover and live. Malle, on the other hand, is the creator of perfumes that does not follow fashion, creating them based on his own emotions and sensations and collaborating with great perfume noses.
As soon as you enter, on the right, Jo Malone London , with a mysterious and magical touch. The philosophy is based on Combining Fragrances, combining fragrances together to have a unique perfume. Continuing the olfactory experience we find Montale , Mancera , Comptoir Sud Pacificque ,Fragonard , Heeley , and many other brands of niche perfumery. Perfume is something subjective, which varies in contact with our skin. Wearing a perfume is not just having a fragrance on, but something that smells of us and what we want to transmit to others.
The Cosmetics
As soon as you enter the new store on the right you will immediately find the new Bobbi Brown brand with the entire new collection and a station dedicated to testing make up. A selection of products dedicated to natural beauty. Excellence of the new Fine Perfumery is also the section dedicated to cosmetics, with La Mer, a true revolution that comes from the sea and its "miraculous" ingredient, the Miracle Broth. And then large spaces dedicated toDiego Dalla Palma , with the entire new autumn/winter collection,Clinique , Erno Laszlo , Sensai , Shiseido , Estee Lauder and Yves Saint Laurent , Malin + Goetz , a new brand and many others. All our Beauty Assistants are highly qualified and ready to help you with a personalized consultation based on your needs.
Corner dedicated to hair
Another new feature is a corner dedicated to hair care with two new brands: Olaplex and John Frieda , alongside classics such as Marlies Muller , Miriamquevedo and Arc System . Hair care is as important as the care of our body and face, and in every season we need to know how to understand the needs of our hair.
The article Vittoria Fine Perfumery, our new store in the heart of our city comes from Vittoria Profumi .
