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INITIO Wild Rush Eau de Parfum
Available in 90 ml format
Free, vibrant, and irresistibly dynamic. Wild Rush Eau de Parfum by INITIO Parfums Privés is a unisex fragrance that celebrates the energy of instinct and the pleasure of living every moment spontaneously. A modern aromatic fougère that combines traditional freshness with the sensuality of gourmand and woody accords, creating a luminous, contemporary, and personality-rich composition.
With Wild Rush, INITIO offers a new interpretation of fougère, lightening its classic structure and enriching it with warm and enveloping nuances. The result is a fragrance capable of conveying an immediate feeling of vitality and well-being, accompanying every gesture with an elegant and natural trail. It is the perfume for those who face each day with enthusiasm, curiosity, and a desire to be surprised.
The opening captivates with an explosion of freshness. Bergamot illuminates the composition with its citrusy vivacity, while red berries add a fruity, juicy, and modern touch that makes the beginning bright and engaging.
In the heart, lavender reveals all its aromatic elegance, reinterpreting the classic fougère accord in a contemporary key. Caramel introduces an unexpected softness, enveloping the aromatic notes with a refined sweetness that makes the fragrance even more original.
The base slowly evolves towards a warm and sophisticated dimension. Sandalwood gives creaminess and depth, vanilla adds a soft and luminous sensuality, while patchouli completes the composition with an elegant and persistent character, leaving a modern and memorable olfactory signature on the skin.
Features
Brand: INITIO Parfums Privés
Concentration: Eau de Parfum
Format: 90 ml
Gender: Unisex
Launch Year: 2026
Olfactory Family: Aromatic Fougère
Olfactory Pyramid
Top Notes: Bergamot, Red Berries
Heart Notes: Lavender, Caramel
Base Notes: Sandalwood, Vanilla, Patchouli
The Inspiration
With Wild Rush, INITIO celebrates the spontaneous energy that arises when one lets instinct guide them. The House reinterprets the traditional fougère through a contemporary sensibility, creating a fragrance that invites one to live with enthusiasm, freedom, and authenticity. A perfume that tells the joy of movement, discovery, and unfiltered emotions.
The Art of Composition
The olfactory construction of Wild Rush plays on the contrast between freshness and warmth. Bergamot and red berries provide a luminous and dynamic opening, while lavender introduces the classic aromatic elegance typical of fougère. Caramel discreetly softens its character, preparing the ground for a creamy base where sandalwood, vanilla, and patchouli blend into an enveloping, balanced, and surprisingly modern trail.
Who it's for
Wild Rush is dedicated to those who love fresh fragrances with a rich personality. Ideal for men and women seeking a versatile, energetic, and sophisticated perfume, capable of naturally accompanying every moment of the day.
When to wear it
Its luminous and aromatic soul makes it perfect for spring and summer, but the presence of vanilla, sandalwood, and patchouli allows it to express itself elegantly throughout the year. It is an ideal fragrance for daytime, leisure, and all occasions where one wants to convey energy, confidence, and spontaneity.
The Olfactory Signature
The aromatic elegance of lavender meets the luminosity of bergamot and red berries, while caramel, sandalwood, vanilla, and patchouli build a soft, warm, and contemporary trail that leaves a refined and vital memory.
Vittoria's Opinion
Wild Rush represents one of the most modern interpretations of fougère by INITIO. The House preserves the elegant structure of this great olfactory family but renews it with gourmand and woody accords that make it more luminous, accessible, and surprisingly contemporary. It is a fragrance that conveys a sense of freedom and optimism, with a perfect balance between freshness, comfort, and persistence. An ideal choice for those who want a distinctive, versatile perfume capable of accompanying every day with natural elegance.
Why you'll love it
✓ Reinterprets the classic fougère with a modern and luminous style.
✓ Combines aromatic freshness and gourmand softness in a perfect balance.
✓ Offers an elegant, persistent, and suitable trail for every occasion.
INITIO Wild Rush Eau de Parfum
Available in 90 ml format
Free, vibrant, and irresistibly dynamic. Wild Rush Eau de Parfum by INITIO Parfums Privés is a unisex fragrance that celebrates the energy of instinct and the pleasure of living every moment spontaneously. A modern aromatic fougère that combines traditional freshness with the sensuality of gourmand and woody accords, creating a luminous, contemporary, and personality-rich composition.
With Wild Rush, INITIO offers a new interpretation of fougère, lightening its classic structure and enriching it with warm and enveloping nuances. The result is a fragrance capable of conveying an immediate feeling of vitality and well-being, accompanying every gesture with an elegant and natural trail. It is the perfume for those who face each day with enthusiasm, curiosity, and a desire to be surprised.
The opening captivates with an explosion of freshness. Bergamot illuminates the composition with its citrusy vivacity, while red berries add a fruity, juicy, and modern touch that makes the beginning bright and engaging.
In the heart, lavender reveals all its aromatic elegance, reinterpreting the classic fougère accord in a contemporary key. Caramel introduces an unexpected softness, enveloping the aromatic notes with a refined sweetness that makes the fragrance even more original.
The base slowly evolves towards a warm and sophisticated dimension. Sandalwood gives creaminess and depth, vanilla adds a soft and luminous sensuality, while patchouli completes the composition with an elegant and persistent character, leaving a modern and memorable olfactory signature on the skin.
Features
Brand: INITIO Parfums Privés
Concentration: Eau de Parfum
Format: 90 ml
Gender: Unisex
Launch Year: 2026
Olfactory Family: Aromatic Fougère
Olfactory Pyramid
Top Notes: Bergamot, Red Berries
Heart Notes: Lavender, Caramel
Base Notes: Sandalwood, Vanilla, Patchouli
The Inspiration
With Wild Rush, INITIO celebrates the spontaneous energy that arises when one lets instinct guide them. The House reinterprets the traditional fougère through a contemporary sensibility, creating a fragrance that invites one to live with enthusiasm, freedom, and authenticity. A perfume that tells the joy of movement, discovery, and unfiltered emotions.
The Art of Composition
The olfactory construction of Wild Rush plays on the contrast between freshness and warmth. Bergamot and red berries provide a luminous and dynamic opening, while lavender introduces the classic aromatic elegance typical of fougère. Caramel discreetly softens its character, preparing the ground for a creamy base where sandalwood, vanilla, and patchouli blend into an enveloping, balanced, and surprisingly modern trail.
Who it's for
Wild Rush is dedicated to those who love fresh fragrances with a rich personality. Ideal for men and women seeking a versatile, energetic, and sophisticated perfume, capable of naturally accompanying every moment of the day.
When to wear it
Its luminous and aromatic soul makes it perfect for spring and summer, but the presence of vanilla, sandalwood, and patchouli allows it to express itself elegantly throughout the year. It is an ideal fragrance for daytime, leisure, and all occasions where one wants to convey energy, confidence, and spontaneity.
The Olfactory Signature
The aromatic elegance of lavender meets the luminosity of bergamot and red berries, while caramel, sandalwood, vanilla, and patchouli build a soft, warm, and contemporary trail that leaves a refined and vital memory.
Vittoria's Opinion
Wild Rush represents one of the most modern interpretations of fougère by INITIO. The House preserves the elegant structure of this great olfactory family but renews it with gourmand and woody accords that make it more luminous, accessible, and surprisingly contemporary. It is a fragrance that conveys a sense of freedom and optimism, with a perfect balance between freshness, comfort, and persistence. An ideal choice for those who want a distinctive, versatile perfume capable of accompanying every day with natural elegance.
Why you'll love it
✓ Reinterprets the classic fougère with a modern and luminous style.
✓ Combines aromatic freshness and gourmand softness in a perfect balance.
✓ Offers an elegant, persistent, and suitable trail for every occasion.
