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A new language for a new contamination, the urban Mood.
Work no. 4 signed by the graffiti writer Kayone and Andrea Casotti, nose and founder of the brand The House of Out.
History and stimuli are summarised in the fragrance “Each Other” which aims to celebrate, through the sense of smell, the history of the movement born in the city of Milan and which visually and as a seal returns a small portion of it.
The task was entrusted to carefully chosen natural elements: lemon, grapefruit zest, absinthe, calamus, labdanum and vetiver. An olfactory journey that could accompany, like a caption, the first and large canvas signed by KayOne for ThoO , from which the entire creative project took inspiration, a true composite of material layers in which the clear reference to time and to how much the walls of a city have to tell is evident.
OLFACTORY FAMILY: Urban Vetiver
Top Notes: Grapefruit, Citrus Notes, Pink Pepper
Heart Notes: Coriander, Calamus, Absinthe
Base Notes: Vetiver, Labdanum, Ambergris
“The street has its colors, its flavor, its scent. For me it has always been a place full of energy, like the one I found in Graffiti Writing. In the painting I made for THoO and the perfume Each Other, I put all of this; a flash, the strength and the desire to hit the viewer, like a big wall on the street” - KayOne
A new language for a new contamination, the urban Mood.
Work no. 4 signed by the graffiti writer Kayone and Andrea Casotti, nose and founder of the brand The House of Out.
History and stimuli are summarised in the fragrance “Each Other” which aims to celebrate, through the sense of smell, the history of the movement born in the city of Milan and which visually and as a seal returns a small portion of it.
The task was entrusted to carefully chosen natural elements: lemon, grapefruit zest, absinthe, calamus, labdanum and vetiver. An olfactory journey that could accompany, like a caption, the first and large canvas signed by KayOne for ThoO , from which the entire creative project took inspiration, a true composite of material layers in which the clear reference to time and to how much the walls of a city have to tell is evident.
OLFACTORY FAMILY: Urban Vetiver
Top Notes: Grapefruit, Citrus Notes, Pink Pepper
Heart Notes: Coriander, Calamus, Absinthe
Base Notes: Vetiver, Labdanum, Ambergris
“The street has its colors, its flavor, its scent. For me it has always been a place full of energy, like the one I found in Graffiti Writing. In the painting I made for THoO and the perfume Each Other, I put all of this; a flash, the strength and the desire to hit the viewer, like a big wall on the street” - KayOne
