CURLY PRIDE Hydrating Shampoo 250ml

Elasticizing shampoo for curly hair that, thanks to the WAVEMAX COMPLEX, activates curl memory, leaving hair instantly manageable, long-lastingly defined, and frizz-free. Hydrating and sculpting!

EFFICACY TEST

100% More disciplined, untangled, tidy curls
100% Less frizzy and puffy curls in humid conditions
100% Curls defined for longer
90% Curls are more manageable and soft to the touch
90% More elastic and defined curls
90% More hydrated and shiny curls
90% Less frizzy hair

Self-assessment test on 20 subjects conducted at the University of Naples Federico II. Use of a hydrating shampoo, hydrating mask, and elasticizing cream.
Percentage of subjects who positively perceived the claimed effect.