-
The precision of a liquid eyeliner. The softness of a gel. Unwavering hold.
Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner is the iconic gel eyeliner designed to create an intense, defined, and flawless look.
The highly pigmented formula combines the precision of a liquid eyeliner with the ease of application of a gel texture, allowing for both fine, precise lines and more intense, sophisticated looks.
Its waterproof, smudge-proof, and fade-proof formula remains intact for up to 8 hours, resisting sweat and humidity.
Features
- Highly pigmented gel eyeliner
- Waterproof effect
- Smudge-resistant
- Fade-resistant
- Holds for up to 8 hours
- Resistant to sweat and humidity
- Precise and intense definition
- Easy-to-apply gel texture
- Allows for looks from natural to dramatic
- Ophthalmologist-tested
- Size 3 g
- Available in 4 shades in the Italian range
The Gel Formula
The gel texture is the strong point of this eyeliner.
It glides easily along the lash line, allowing for precise definition without the difficulty of handling typical of some liquid eyeliners.
The high concentration of pigments ensures intense and uniform color, while the long-wearing formula keeps the line defined and resistant all day long.
The Precision
Long-Wear Smudge-Proof Gel Eyeliner offers the precision needed to draw a thin line close to the lash line, but can also be used to create a bolder, more graphic stroke.
The versatility of the texture also allows you to quickly blend the line before it sets, transforming it into a softer, smokey effect.
The Result
An immediately more intense, defined, and deep gaze.
The line appears rich in color and uniform, while the long-wearing formula helps keep it flawless without smudging or loss of intensity.
For a more natural result, you can soften the line; for a more sophisticated look, you can build a more intense line along the upper lash line.
How to apply
Use the Ultra Fine Eyeliner Brush, sold separately.
Pick up a small amount of product with the brush tip, making sure to coat both sides, then remove excess.
Apply in small, even strokes as close to the lash line as possible, working from the inner corner outwards.
For a smokey effect, gently blend the line before the eyeliner fully sets.
The Shades
The current Italian range includes four shades:
- Black Ink – intense black with a matte finish
- Espresso Ink – brown-black with a matte finish
- Chocolate Shimmer Ink – dark warm brown with golden reflections
- Denim Shimmer Ink – navy blue with a shimmer finish
From classic black to softer brown, to shimmer shades, each color allows you to personalize the intensity of your gaze.
Who it's for
Ideal for those who want an intense and precise eyeliner, but prefer the ease of application of a gel formula.
Perfect for those who love a thin, natural line and for those who want to create a graphic, intense, or smokey eyeliner.
When to wear it
Perfect for daily make-up when you want to subtly define your eyes, but also for evenings and special occasions.
Its resistance to sweat, humidity, and water makes it particularly suitable when a stable and reliable eye make-up is important.
The Signature Look
Long-Wear Smudge-Proof Gel Eyeliner is the ultimate Bobbi Brown eyeliner: intense pigmentation, precise application, and a hold designed to remain flawless.
A single product to go from subtle definition to a more intense and seductive gaze.
Vittoria's Opinion
It's one of those products I find perfect when I want a defined but not necessarily graphic look.
The gel texture allows for easy color manipulation: you can create a precise line or, if you blend it immediately, achieve that beautiful soft smokey eye effect.
What I appreciate most is the staying power: once set, the line truly remains stable. Black Ink is the classic for an intense look, while Espresso Ink is my choice when I want a softer, more sophisticated definition.
Why you'll love it
✓ Highly pigmented gel formula
✓ Precision similar to a liquid eyeliner
✓ Easy application thanks to the gel texture
✓ Waterproof
✓ Smudge-proof and fade-proof
✓ Holds for up to 8 hours
✓ Resists sweat and humidity
✓ Perfect for thin lines or dramatic looks
✓ Can be blended for a smokey effect
✓ Available in matte and shimmer shades
✓ Ophthalmologist-tested
✓ Size 3 g
✓ 4 shades available in the Italian range
The precision of a liquid eyeliner. The softness of a gel. Unwavering hold.
Bobbi Brown Long-Wear Smudge-Proof Gel Eyeliner is the iconic gel eyeliner designed to create an intense, defined, and flawless look.
The highly pigmented formula combines the precision of a liquid eyeliner with the ease of application of a gel texture, allowing for both fine, precise lines and more intense, sophisticated looks.
Its waterproof, smudge-proof, and fade-proof formula remains intact for up to 8 hours, resisting sweat and humidity.
Features
- Highly pigmented gel eyeliner
- Waterproof effect
- Smudge-resistant
- Fade-resistant
- Holds for up to 8 hours
- Resistant to sweat and humidity
- Precise and intense definition
- Easy-to-apply gel texture
- Allows for looks from natural to dramatic
- Ophthalmologist-tested
- Size 3 g
- Available in 4 shades in the Italian range
The Gel Formula
The gel texture is the strong point of this eyeliner.
It glides easily along the lash line, allowing for precise definition without the difficulty of handling typical of some liquid eyeliners.
The high concentration of pigments ensures intense and uniform color, while the long-wearing formula keeps the line defined and resistant all day long.
The Precision
Long-Wear Smudge-Proof Gel Eyeliner offers the precision needed to draw a thin line close to the lash line, but can also be used to create a bolder, more graphic stroke.
The versatility of the texture also allows you to quickly blend the line before it sets, transforming it into a softer, smokey effect.
The Result
An immediately more intense, defined, and deep gaze.
The line appears rich in color and uniform, while the long-wearing formula helps keep it flawless without smudging or loss of intensity.
For a more natural result, you can soften the line; for a more sophisticated look, you can build a more intense line along the upper lash line.
How to apply
Use the Ultra Fine Eyeliner Brush, sold separately.
Pick up a small amount of product with the brush tip, making sure to coat both sides, then remove excess.
Apply in small, even strokes as close to the lash line as possible, working from the inner corner outwards.
For a smokey effect, gently blend the line before the eyeliner fully sets.
The Shades
The current Italian range includes four shades:
- Black Ink – intense black with a matte finish
- Espresso Ink – brown-black with a matte finish
- Chocolate Shimmer Ink – dark warm brown with golden reflections
- Denim Shimmer Ink – navy blue with a shimmer finish
From classic black to softer brown, to shimmer shades, each color allows you to personalize the intensity of your gaze.
Who it's for
Ideal for those who want an intense and precise eyeliner, but prefer the ease of application of a gel formula.
Perfect for those who love a thin, natural line and for those who want to create a graphic, intense, or smokey eyeliner.
When to wear it
Perfect for daily make-up when you want to subtly define your eyes, but also for evenings and special occasions.
Its resistance to sweat, humidity, and water makes it particularly suitable when a stable and reliable eye make-up is important.
The Signature Look
Long-Wear Smudge-Proof Gel Eyeliner is the ultimate Bobbi Brown eyeliner: intense pigmentation, precise application, and a hold designed to remain flawless.
A single product to go from subtle definition to a more intense and seductive gaze.
Vittoria's Opinion
It's one of those products I find perfect when I want a defined but not necessarily graphic look.
The gel texture allows for easy color manipulation: you can create a precise line or, if you blend it immediately, achieve that beautiful soft smokey eye effect.
What I appreciate most is the staying power: once set, the line truly remains stable. Black Ink is the classic for an intense look, while Espresso Ink is my choice when I want a softer, more sophisticated definition.
Why you'll love it
✓ Highly pigmented gel formula
✓ Precision similar to a liquid eyeliner
✓ Easy application thanks to the gel texture
✓ Waterproof
✓ Smudge-proof and fade-proof
✓ Holds for up to 8 hours
✓ Resists sweat and humidity
✓ Perfect for thin lines or dramatic looks
✓ Can be blended for a smokey effect
✓ Available in matte and shimmer shades
✓ Ophthalmologist-tested
✓ Size 3 g
✓ 4 shades available in the Italian range
