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Did you know that men's cosmetics are the new frontier of cosmetics? For years now it has been a widespread opinion that we women, thanks to a growing desire for emancipation, are conquering spaces reserved, until recently, only for men. From politics to the world of work, to entering the fashion universe with men's style outfits. How is the male universe responding to all this? Simple, by starting to appropriate exclusively feminine concepts, such as men's cosmetics. Men's cosmetics are the new frontier of the beauty market. Just think that the Italian male market alone spends around 250 million euros on cosmetic products. Taking care of one's body is becoming an increasingly widespread practice, especially among men between the ages of 25 and 44, who work in medium/high level professions.
Men's skin, unlike women's, is more toned, thicker, and therefore resistant, but is more exposed to easy dehydration. Furthermore, having more numerous and larger sebaceous glands, it tends to be oily and combination skin. Not to mention that the male hair system is very developed, and subjects the skin to daily shaving. In short, it is clear that even though they share the same interests, men and women are different. And for every need, companies specialized in men's cosmetics respond in the best way with ad hoc products. Among the popular cosmetic lines for men we have: Lab Series and Shiseido Man . Among other things, if you buy 2 products, you can receive a discount of €8.00 immediately with the code: MAN8
Let's see some ad hoc products: first of all the highly nourishing Moisture Recovery Moisturizing Cream with a repairing effect to be used after having thoroughly cleaned the skin with the Foam Cleanser for daily use. Very useful in this period is the Facial Tanning Emulsion . It gives, in a few hours, a golden tanned complexion, uniform and natural, without exposure to the sun. The tan lasts about a week and gradually fades with natural cell renewal. It restores the optimal level of hydration and improves the skin's protective barrier function. From Lab Series, instead, we recommend the Anti-aging Moisturizing Cream , suitable for all skin types and the Foam Cleansing Cream , which cleanses, exfoliates and hydrates. A formula enriched with vitamins to nourish and regenerate the skin, preparing it for a close shave. For post-shave, the hydrating and soothing Aftershave Balm is necessary. It is a soothing lotion with an impalpable texture, it provides rapid relief from burning, irritation and redness. It hydrates, decongests and rebuilds the hydrolipidic barrier damaged by shaving.
The article Special Men: beauty designed just for him. comes from Vittoria Profumi .
