Email Diamant

Email Diamant toothpastes have the emblematic email diamant formula for an instantly luminous smile with an immediate and long-term whitening and lightening effect. In 1893 in Paris a young married couple created the first Email Diamant toothpaste according to the formula developed by the American chemist John Walton. In the 1920s, their son, a young comic opera singer, posed smiling in the costume of the Barber of Seville, thus becoming the emblem of the brand on the packaging. In France it is now a symbol and historical reference for cosmetic toothpastes.